Data scraping
Public pages and leaky forms can be vacuumed up and reused against you later.
Scraping is automated collection of information from websites, apps, or documents — staff directories, emails, prices, photos, comments, or anything a login or an API leaves too open. Some scraping is ordinary (a search engine indexing a public page). Some of it is fuel for spam, spear phishing, credential stuffing, or a competitor’s file on your customers.
What is going on
If a page is public, a script can usually read it. If a form, a search box, or an API answers too generously, a script can walk through it at a speed no human would. Layered on top of that, leaked or bought databases get mixed with whatever was scraped, so a “public” email can become a very personal message.
You cannot hide a genuinely public site from the internet. You can decide what truly needs to be public, and you can make bulk collection harder.
How it gets used against you
A list of staff names and roles makes a convincing fake “new vendor” or “CEO” email. Personal emails and phone numbers become smishing targets. Repeated login attempts use addresses collected from a site. Customer quotes, pricing, or internal jargon turned public can be replayed in a lure.
Practical limits you can set
Start with what you publish, then with how your site behaves under a flood of requests.
- Publish role or department contacts where you can, rather than every personal inbox.
- Avoid posting organograms, mobile numbers, and ID-style photos unless you have a real reason.
- Rate-limit forms and APIs. Require a proof-of-work or a challenge when traffic looks automated. Watch for sudden, patterned request spikes.
- Do not leave directory listings, backup files, or debug pages on a production host.
- On social accounts, tighten what is public. Staff can use that same habit on their own profiles.
- If you handle other people’s data, collect only what you need, say why, and keep it no longer than you must — that is good practice and, in many places, a legal duty.
- DeepfakesA fake video or photo can put words — or a face — where they never were.
- Voice-clone scamsA short clip of your voice can be enough for someone to call “as you.”
- AI phishingThe typo is no longer a tell. The message can sound exactly like someone you work with.
- Business email compromiseSomeone posing as a boss or a vendor talks your team into sending money or data.